NorthStar Pricing

NorthStar Pricing helps B2B SaaS companies unlock growth through better pricing and packaging. Pricing is the highest-leverage lever in SaaS, yet most teams set it once and rarely revisit it. We bring research rigor and hands-on experimentation to help you capture more of the value you create.

A typical engagement begins with quantitative willingness-to-pay research and qualitative interviews across your segments, followed by a packaging redesign that aligns tiers to how customers actually buy and expand. We help you model the revenue impact, plan the migration for existing customers, and instrument the experiments to prove it out. Our advisors have led pricing at scaling SaaS companies and understand the organizational change required to ship a new pricing model. Whether you are moving from seat-based to usage-based, introducing a new tier, or preparing for a fundraise where monetization matters, NorthStar gives you a defensible, data-backed pricing strategy and the plan to roll it out.